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Our Philosophy

A persistent barrier to the sustainability of marine resources stems from the common assumption that there is an inherent tradeoff between conservation and socioeconomic goals.

We believe the opposite – that conservation does not have to come at a high price.

We work to better align marine conservation and economic incentives to enhance the health of fisheries, including both the fish and the fishermen. Improving the sustainability of ocean resources requires looking at the whole picture because people are a part of their environment. In order to provide long-term solutions to ocean problems, it is imperative that conservation and economics are considered together.

We create lasting solutions for marine conservation by using existing tools in innovative ways, forging non-traditional partnerships, and providing replicable models to scale-up our solutions to make a global impact on ocean sustainability.